Guidance and application forms will be available in September, with the application window opening in January In England, peatlands cover 11 per cent of the country and provide a key habitat for birds such as the merlin, dunlin and golden plover. But it is estimated as much as four fifths of our peatland is in need of restoration. Funding will be made available for schemes that restore upland and lowland peatlands, create habitats for vulnerable wildlife, reduce flood risk by slowing rain water flow and increase carbon capture.
Funding to restore peatlands will be available for three years from April July Machine learning is a type of artificial intelligence which allows computers to become more accurate in predicting outcomes without explicit programming, using algorithms that iteratively learn from data. Proposals should show how these ideas would:. The registration deadline for the competition is midday on 6 September , application deadline for phase 1 is midday on 13 September The Business Productivity Portal will help them find new opportunities to improve productivity levels where they work.
They will support companies at all levels — from business leaders and management to employees. The registration deadline is midday on Wednesday 27 September , application deadline midday on Wednesday 4 October and there will be a briefing webinar for potential applicants on 3 August Projects are expected to last up to four months and to finish by Friday 30 March The programme offers free advice, training and information to individual freelancers, sole traders and micro businesses looking to turn a creative talent into a business in the creative industries.
Deadline for applications: 14 August , 5pm. Projects to be funded will forcus on identified technical or commercial challenges. These should lead to increased productivity, competitiveness and growth for UK small and medium-sized enterprises SMEs. Projects should last between 6 months and 3 years.
Projects must involve at least one SME, working alone or in collaboration with other organisations. More information July By exploring alternative business models and new ways to generate revenue, Elevator will support established businesses reach their full potential. A combination of workshops, one-to-one mentoring and grant funding are available. You could be eligible for a Big House talent grant if: You are an SME small-medium sized enterprises must have less than employees Your business is in the creative or digital sector Your business is registered with HMRC or Companies House You are a trading or ready to begin trading You are based in the D2N2 area You are seeking to buy in expertise or skills in order to grow your business.
If you are an SME in the creative and digital sector and have any queries about what Elevator has to offer, contact the team at Nottingham Trent University: Bihuenua. The Big House is an ERDF project delivered by several partner organisations to ensure that creative and digital industries across Nottinghamshire and Derbyshire receive the support they need. The programme is part funded by the European Regional Development Fund and is due to run until The programme will help prepare each successful applicant for international trade as well as giving them exclusive lounge access as they depart Heathrow from Programme supporter, Plaza Premium lounges.
Applications are invited for a specific trade mission or trade show. Applications close on Friday 14 July 14 www. Proposals do not need to be technology based but must have practical application and be of clear public benefit to the UK. Peak District National Park are operating a grants scheme as part of the Pedal Peak for business initiative , to support Derbyshire businesses to offer good quality experiences for all types of cyclists and stimulate the cycling economy.
Businesses must be located in Derbyshire within a specific area; in exceptional circumstances a grant outside the target area could be considered. Businesses must have less than employees at the time of their application and be classed as a micro, small or medium-sized enterprise. The fund is targeted at businesses in the following cluster areas to achieve maximum impact: Bakewell, Rowsley, Matlock and the Monsal Trail. Ashbourne, Hartington and the Tissington Trail. Wirksworth, Carsington and the High Peak Trail.
The Hope Valley. To apply contact the Customer and Business Support Team on or email csoe. Projects must be within the proximity of a qualifying Veolia site. Eligible constituted not-for-profit organisations should apply to the Veolia Environmental Trust before 31 August 12 noon. Each focuses on key target markets and sectors of strength from the region. Find out more June These projects will help businesses identify high-value innovation opportunities and generate ideas for new products, services or business models that align with customer demand.
Proposals should use recognised design processes to understand customer motivations and behaviour, inspire new ideas, support decision-making and inform innovation strategy.
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A single UK business must lead the project. Eurostars-2 programme has reopened. Organisations from any other country may participate as a third country , but only if two Eurostars countries are already in the project. Subcontractors are not considered as project partners. The Eurostars project market introduction of the project results should be within 24 months of the completion of the project. Ufi has launched a new round of its Seed fund to promote digital solutions for vocational learning. VocTech Seed aims to create a pipeline of new approaches to vocational learning by supporting innovative and creative projects at a relatively early stage of development.
By funding the design and development of novel approaches to digital vocational learning, it takes new ideas through basic prototyping to the next stage or to extend an existing approach to a new market, industry or community of learners. This is an open call and proposals are welcomed from industries, geographies, and digital delivery approaches within normal parameters.
Projects should last from 12 to 36 months. Projects must start by 1 February and end by 1 February Find out more May Apply by 1pm, 26 April The current grant programme aims to tackle the following key rural issues:. To improve the prospects of viability for family farm businesses To sustain rural communities and drive economic vibrancy To support aid delivery in emergency and building resilience. The Fund is currently open for applications until 5pm on Thursday 13 April Economic uncertainty has, however, had an impact on small business confidence, with a drop in the number of smaller firms expecting to grow in the coming year.
Many small businesses are wary about seeking external finance, reflected in a continued trend of falling application rates. The report also finds that equity investment, which can be especially important for growing businesses, remains clustered in London and the South East.
View a copy of the report. Eligible applications will be from voluntary and community organisations and groups working to regenerate coalfield communities.
Funding News - D2N2 Growth Hub
Funding is only available to businesses which are based in the county of Nottinghamshire excluding Nottingham City and are looking to hire an apprentice for the first time. The apprentice must also live in Nottinghamshire. Applications for grants to the scheme are due to close at 5pm on Friday 24 March, subject to availability. Applications are invited from SME businesses in the County of Nottinghamshire ie excluding the City Council area for capital projects which will enable the business to grow and create new jobs.
The first three rounds of the Fund have supported businesses to improve their premises, move into new premises and purchase new machinery; all of which have allowed the company to grow and create jobs for local people. To register your attendance please email: vuhr uefssuhokhr. The Rural Development Programme for England has issued calls for expressions of interest for projects in rural areas. Funding will target projects in the following sectors: food processing, tourism infrastructure and business development. Expressions of interest close on 31 January There will be local briefings, please sign up to the D2N2 Growth Hub Newsletter to ensure you receive details.
Apply here. Three new sources of support have been launched for employers engaging new staff or developing the skills of existing staff. SKILLS LOCAL provides support and incentives to employers across the D2N2 area to provide work related training for their low skilled workers including the development of higher skills pathways such as apprenticeships and graduate placements.
For more details email: adam. The D2N1 Youth Engagement programme offers incentives for employers taking on young people aged 16 — 24 who are currently not in education, employment or training. For the young person, personalised support will include careers advice and guidance, mentoring, provision of motivation and confidence building support, work experience and work tasters, volunteering to develop personal skills and competencies, enterprise activities to inspire participants and raise aspirations leading to referral to appropriate education, employment or training provision.
For more details email: alex. The programme has been designed to offer SME businesses in Derbyshire and Nottinghamshire the opportunity to advance the skills and knowledge base of their employees in areas from marketing to information technology, as well as offer access to grant funding to be used to advance business operations through the use of technology.
The programme includes seminars, action planning workshops, one-to-one consultancy support and grant funding to help businesses invest in ICT and transform business processes. A series of launch events will take place during February and March The D2N2 Digital Growth Programme launch seminars will walk attendees through the registration process and provide an overview of the D2N2 Digital Growth Programme outlining the real benefits associated with signing up.
The Open Fund for Organisations supports new music projects led by promoters, talent development organisations, venues, curators and large performance groups. Projects must involve the creation, performance and promotion of new music and enable songwriters, composers, or solo artists, bands, producers and performers of all backgrounds to develop creatively and professionally.
Support is available to any organisation whose project fits with all three funding priorities: 1. To support the creation, performance and promotion of outstanding new music in any genre 2. To inspire audiences. The Open Fund is available to any not-for-profit organisation based in the UK with an eligible project. The latest call includes three separate competitions to support development of technologies, methods or processes to help address DfT policy goals on:. The deadline for the Innovation Challenge Fund is 13 February The Funding Circle model has opened up small business lending to a wide range of investors, improving competition in the market and reducing dependency on bank lending.
This latest investment is recognition of the efficiency of the direct lending model, and its ability to channel much-needed funds to the real economy, whilst providing investors with attractive, stable returns. Find more information here January The Fund will invest in commercial applications in both downstream software , and upstream hardware opportunities, as well as in technologies that have potential space applications such as artificial intelligence, robotics and nanomaterials.
In particular the Fund will focus on companies that use digital data from satellites that is already delivering commercial advantage and social innovations ranging from intelligent transport and smart cities through to sectors such as insurance, maritime, agriculture or oil and gas. D2N2 has opened up bids for funding for major programmes to extend the roll-out of faster broadband technology across Derbyshire and Nottinghamshire and to promote more energy efficient business operations and grow the low carbon economy. This includes extending fibre broadband availability and the roll-out of high-speed networks, and to support the adoption of emerging technologies and networks for the digital economy by businesses.
For more information and to make an outline funding application see the Gov. UK website. Funding is technically available until October 31, , but project organisers are advised to make an outline application as soon as possible, as there will be an assessment of the first group of applications received by February 17 For more information and to make an outline application see the Gov. UK website December The Scottish Power Energy People Trust is accepting applications from charitable organisations in England, Scotland and Wales that work to help people whose lives are affected by fuel poverty.
The Energy People Trust, with funding from ScottishPower and voluntary donations from independent supporters, provides grants to grassroots organisations that help people who are on low incomes, live in poor housing or suffer ill health. There are three application deadlines in 18 January, 24 May and 4 October. This new twelve-week accelerator is a unique opportunity for creative technology SMEs who are looking to scale up.
Companies will get the support and help they need early on in their business life-cycle through workshops, masterclasses and mentor programmes, gaining invaluable experience and insights. Closing date for applications is 31 December Click here for more information December The programme will offer services to businesses across the D2N2 area under the brand name of The Big House.
Two workshops are planned to support those wishing to bid for funding under the above ESIF projects : Nottingham - Monday 28 November — 10am to 3. Book here. Derby - Wednesday 30 November — 10am to 3. The programme will focus on providing extra innovative support for long-term unemployed people, including those who have completed the Work Programme and where a person is still unemployed after many efforts to help them.
The Transform Foundation is offering grants to UK charities and not-for-profit organisations with a social mission that need money to build a website. Organisations outside of this income range may express interest , be able to show that their website is getting in the way of their fundraising which has real potential. The project will include grants, mentors, specialist workshops, networking opportunities and much more. To register for the event or more information email eet otnhmiygvuvnsntigact.
Applications for the Woodland Carbon Fund opened on 10 November The Midlands Engine Investment Fund will be a fund for funders. Ultimately the funders will provide support in three areas:. The contracting process for funders closed on 14 November The Office for Low Emission Vehicles has launched the Plug-in Motorcycle Grant to encourage purchase of zero emission motorcycles and scooters.
Introduction by Huw van Steenis
The plug-in motorcycle grant is deducted from the price of the vehicle at the point of sale by the dealership. No paperwork is required from the customer, except a survey, to benefit from the grant. This current funding round closes on 23 November The Plug-In Van grant scheme has been extended to electric trucks above 3. The funding supports capital costs including building, vehicles, equipment of significant value, refurbishment costs or project-specific revenue costs like staff costs, professional fees and volunteer costs.
The deadline for applications is 16 December Small businesses struggling to access finance from big banks will be matched with alternative finance options, under a new government scheme. These platforms will then share details with alternative finance providers and go on to facilitate a conversation between the business and any provider who expresses an interest in supplying finance to them. The new rules are designed to make it easier for businesses to access finance when they have been turned down by traditional lenders. More details are available in the Government press release November Reach Fund to encourage charities and social enterprises to access social investment.
Launched by Access: the Foundation for Social Investment and administered by the Social Investment Business the fund will provide grants to organisations who need specific support to be able to take on a loan, and is designed to test a new model of investment readiness support.
Charities and social enterprises will be able to register for the Reach Fund from Tuesday 1 November Funding will be made available until with the deadline for the first wave of applications being 7 November Alongside funding, the programme provides access to networking events with the key players in the low carbon sector, comprehensive business feedback from an independent panel of judges and exciting publicity opportunities. They are looking for UK-based SMEs that help reduce carbon emissions; are commercially viable; and demonstrate an innovative technical or business approach.
The Architectural Heritage Fund AHF is an independent charity that was established to encourage and support the work of registered charities and constituted not-for-profit organisations that is dedicated to the preservation and renewal of buildings of architectural and historic significance which have failed to find a viable re-use on the open market.
The project will measure the social impact of the ventures and inform future projects to increase digital engagement. Deadline 27 October for expressions of interest and 1 December for full applications.
The Better Broadband Subsidy Scheme has been developed by the UK government to provide access to a subsidised broadband installation to homes and businesses that are unable to access a broadband service with a download speed of at least 2Mb per second and who will not benefit from the superfast broadband roll out.
If you currently experience poor broadband speeds, or are unable to obtain an affordable broadband service at all, the scheme will provide you with access to a basic broadband service that will offer speeds of at least 2Mb per second. Applications to the Better Broadband Subsidy Scheme can be made until the end of If you are eligible for the subsidy you will be able to choose a service from any of the retail service providers that are part of the scheme.
Each of them will offer a variety of packages based on the amount of data you need and the speed of the connection.
Current participating satellite and wireless providers in Derbyshire are listed here. Information on the Nottinghamshire project is provided here September Designed for ambitious entrepreneurs and business owners in Nottinghamshire, Pioneer 10 is open to anyone of any age and experience. Funding is available through Innovate UK to support innovations in agriculture, food and healthcare. The deadline for registration for Innovation in health and life sciences round 1 is at noon on 9 November A briefing event for potential applicants takes place on 19 September The D2N2 area Growth and Innovation Programme brings together partner grant schemes operating in Derby, Derbyshire, Nottingham and Nottinghamshire; the area for which the D2N2 Local Enterprise Partnership works to promote economic growth and create jobs.
The Programme is a partnership initiative led by EMB that brings together three partner grant schemes:. The scheme includes a new source of funding for businesses outside the Derby travel to work area but within Derbyshire.
The grant funding provided to the project applicants is expected to generate new job creation as a result of the financial assistance awarded. The Prince's Countryside Fund has announced grant funding support projects that enhance community services, provide training opportunities for young and unemployed people and those that focus on developing stronger, more sustainable farm businesses. More details are provided in the Grant Eligibility and Guidance Document. The scheme closes on Thursday 13 October. New funding for research and innovation Seven new Horizon funding calls open on 20 September Business will be able to apply for funds for projects in a range of fields including smart transport, autonomous transport, factories of the future, digital health, the circular economy and energy efficient buildings.
There are a number of different closing dates. The programme is funded by the European Commission Horizon programme, and will be implemented in seven countries in Eastern Europe as well as in the UK September Businesses can work alone or collaborate but must involve an end customer. If you are not an SME you must involve one. The competition opens on 18 July As the announcements have only recently been made, please call the D2N2 Growth Hub on to find out more. Horizon European innovation fund seeks business projects.
Businesses can apply for support for projects in a range of fields including smart transport, autonomous transport, factories of the future,digital health, the circular economy and energy efficient buildings.
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New Innovate UK funding call - Global Cooperation Feasibility Studies The aim of this competition is to support innovative UK SMEs to carry out short international cooperation feasibility studies to build new international business networks. This can enable commercial research and innovation partnerships and can be used towards Horizon proposals.
Innovate UK are looking to increase the international engagement of innovative UK SMEs and the competition will focus on supporting companies that have strong innovative ideas. The proposed activities or studies should show the development potential of an idea and the opportunities available from international partnerships and access to new markets. The feasibility studies can focus on any global market but you must explain the reasons for pursuing a specific market.
Applications should also detail the potential impacts and follow-on activities envisaged. The Sheffield City Region SCR Launchpad service - delivered locally by Growing Rural Enterprise Ltd on behalf of Derbyshire Dales District Council - helps individuals thinking of starting a business, new businesses registered but not yet trading and businesses trading for up to 24 months who need help with their growth plans.
The service offers both one-to-one, face-to-face advice as well as a programme of events and workshops to eligible clients across the district. Mentoring support will also be available through the main SCR Launchpad programme. Eligible applicants will be ready to start trading, registered with Companies House or HMRC and will be selling to other businesses. The team are currently looking to fund projects which must be completed in terms of expenditure by the end of September Funding to research and develop projects related to connected and autonomous vehicles has been announced.
Apply for funding for projects related to connected and autonomous vehicles by 2 November The Event Support Programme is a new initiative from Visit Britain to support and build the business visits and events sector. The programme is expected to run for four years and provides advocacy and financial support. This could include financial support for marketing activity that will help secure the event. August Before applying for the scheme, applicants must register with Defra August It is currently inviting funding applications from SMEs that demonstrate growth and create jobs.
Expressions of interest are currently being taken. The aim of this competition is to enable selected innovative infrastructure systems solutions to take the final step to market readiness by proving the business case and test outcomes. The competition first of a kind deployment of innovation opened on 18 July Heritage is about what we value from our past — what we decide to keep, to conserve, to re-use, to share and to celebrate.
Everybody has their own idea about what they value from the past and what people value reflects the different identities that people have. The heritage assets of a place — its buildings, historic parks, museums and libraries, as well as its long-established business, shops and pubs — are all valued community assets that people want to protect, keep and use. Community Rights make it easier to make sure that valued local heritage is protected, continues to exist, and benefits communities. Find out more on our news page. The competition is open to all UK companies. Registration deadline noon 31 August , Application deadline noon 7 September The competition is open to the best innovative business-led ideas or concepts.
To be in scope, a proposal must:. Projects may last between 6 and 36 months. Catalysing Growth through Research for Transport Equipment Manufacturing is aimed at companies involved in road, rail and aerospace equipment manufacture. Firms can apply for research and innovation funding financed via the D2N2 Local Enterprise Partnership. The project is delivered by the University of Derby and Loughborough University. The major project will be part-financed by funds via D2N2 — the business-led partnership promoting economic growth and jobs creation across Derby, Derbyshire, Nottingham and Nottinghamshire — over three years.
For more information see our Innovation and New Products page. Innovate UK have also launched the Women in innovation: infocus funding award or call It does this by linking them with a university and a graduate to work on a specific project. Each KTP is a three-way partnership between a business, an academic institution and a graduate. The academic institution employs the recently-qualified graduate who works at the company. If you already have a working relationship with a university, you should contact them. A KTP can last between 12 and 36 months depending on the project and the needs of the business.
It is part-funded by a grant. The amount businesses need to contribute is different for SMEs and larger companies. In addition to grant funding the scheme will offer workshops aimed at companies with fewer than 50 employees to help small businesses work out how best to identify the energy saving opportunities available to them, funded energy audits and procurement support. Apply online May Share this page. Latest News 23 Sep. No sign of slowing down for Tidyco Derby-based Tidyco, a supplier of hydraulic and pneumatic products to the rail industry for over 40 years, shows no sign of slowing down.
Tweets by D2N2GrowthHub. The competition opens on 25 July with an online briefing event on 30 July. July Productivity through Innovation Productivity through Innovation PtI is a programme which allows SME businesses to access a suite of funding, services and support activities to improve their productivity and their market competitiveness. June The Carer Innovations Fund The Carer Innovations Fund seeks to identify, support and promote creative and innovative models that look beyond statutory services to ensure that carers are better recognised and connected, better able to juggle working and caring and better able to look after their own health and wellbeing.
June Financial Support for Exporters A financial support package for small to medium sized business SMEs trading internationally has been announced by the Government The financing package has been made available to small businesses exporting to fast-growing emerging markets from the UK. Find out more March Addressing cyber security challenges in the Internet of Things InnovateUK are inviting applications for funding for collaborative projects which will result in a new product, industrial process or service which will impact on industry-focused major cyber security-related challenges in the Internet of Things IoT.
Proposals must address at least one of the following themes: Operational resilience technologies for the protection and recovery of data in IoT. Intelligently protecting the occupants and the systems of the digital home. This competition closes Wednesday 1 May pm. December Future High Street Fund The Future High Streets Fund will support the regeneration of heritage high streets helping to restore historic properties through Historic England, and equipping communities with their own resources to put historic buildings back into economic use. The closing date for applications, 31 October The competition will open on 8 October Deadline 21 November Find out more here.
September Workplace Travel Service The Workplace Travel Service provides information about transport services in Nottingham City, develops tailored solutions, delivers staff engagement events and supports comprehensive fleet reviews to identify where you can save money. Eligible applicants will be a business or organisation large or small, public or private sector across the Nottingham area, including: Businesses covered by the Nottingham Workplace Parking Levy Public sector organisations Small to medium enterprises Health and social care organisations, joint services centres, medical centres and hospitals Organisations based on business parks and industrial areas Voluntary sector September IoT4Industry funded vouchers I oT4Industry is a 30 month project funded by the Horizon programme of the European Commission.
Find out more August Hospital Saturday Fund Open to applications from registered medically related charities. August Sporting Capital Sporting Capital is a social investment fund that focuses on supporting the sustainable development of community sports organisations. July Business Basics Programme Funding available under the Innovate UK Business Basics Programme will be used to develop and trial ideas for increasing the adoption of productivity-boosting technology and business practices among SMEs. The competition closes: Tuesday 4 September July GigaBit Broadband Voucher Scheme Gigabit vouchers can be used by small businesses and the local communities surrounding them to contribute to the installation cost of a gigabit capable connection.
May Multi-million pound Industrial Strategy boost for next generation of faster, cleaner aircraft engines Government funding for four aerospace projects that will help develop the next generation of faster, cleaner aircraft engines has been announced, as Business and Energy Secretary Greg Clark attended a ground-breaking event at Rolls-Royce's new engine test bed facility in Derby. The application process will operate in two stages: Stage 1 — Expression of Interest -by 30 March Loans have been made across the Midlands with four companies benefitting from finance to date to support their growth aspirations: Leicester-based BCME, owner of specialist education provider Echo Factory has received finance from MEIF, which will be deployed to market its degree-level music courses, maximising student numbers and empowering the institution to become self-sustaining.
Sustainable Urban Development ICT, SME Support and Low Carbon : call in Derby, Derbyshire, Nottingham and Nottinghamshire Sustainable Urban Development call to run a project to enhance access to, and use and quality of, Information and Communications Technology, enhance the competitiveness of small and medium enterprises and supports the shift towards a low carbon economy.
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Deadline 1 Feb More information. Closing date 8 December The Countryside Productivity landing page is being updated to include links to the applicant handbooks, application forms and applicant guidance for the two new grants, which are: Adding Value to Agrifood Products — grants to fund projects that improve the processing of primary agricultural products benefiting the agrifood supply chain which will in turn improve farm productivity.
The deadline is 22 November at 11am GMT. Deadline 30 October For more details please look at the call documentation and more information on this PA5 call can be found here The outline application deadline is Friday 10 November Prospective applicants interested in delivering the programme can contact Richard Kirkland, D2N2 European Structural and Investment Fund Coordinator on email rcadkrln 22e. More details of the funds are available on the Midlands Engine Investment Fund website A new report on the current state of the regional economy Spotlight: The Midlands Engine Investment Fund , draws on British Business Bank research, together with other publicly-available data.
Registration closes 7th September Proposals should show how these ideas would: improve operational efficiency improve the efficiency and quality of decision-making, both pre and post-funding award This is a Small Business Research Initiative SBRI competition, phase 1 of a potential 2-phase competition.
The surplus data became the basis for new predictions markets called targeted advertising. Here was the origin of surveillance capitalism in an unprecedented and lucrative brew: behavioural surplus, data science, material infrastructure, computational power, algorithmic systems, and automated platforms. As click-through rates skyrocketed, advertising quickly became as important as search.
Eventually it became the cornerstone of a new kind of commerce that depended upon online surveillance at scale. The success of these new mechanisms only became visible when Google went public in JN: So surveillance capitalism started with advertising, but then became more general? SZ: Surveillance capitalism is no more limited to advertising than mass production was limited to the fabrication of the Ford Model T.
It quickly became the default model for capital accumulation in Silicon Valley, embraced by nearly every startup and app. It has spread across a wide range of products, services, and economic sectors, including insurance, retail, healthcare, finance, entertainment, education, transportation, and more, birthing whole new ecosystems of suppliers, producers, customers, market-makers, and market players. I am fascinated by the structure of colonial conquest, especially the first Spaniards who stumbled into the Caribbean islands. Back then Columbus simply declared the islands as the territory of the Spanish monarchy and the pope.
The sailors could not have imagined that they were writing the first draft of a pattern that would echo across space and time to a digital 21st century. The first surveillance capitalists also conquered by declaration. They simply declared our private experience to be theirs for the taking, for translation into data for their private ownership and their proprietary knowledge.
They relied on misdirection and rhetorical camouflage, with secret declarations that we could neither understand nor contest. Google began by unilaterally declaring that the world wide web was its to take for its search engine. Surveillance capitalism originated in a second declaration that claimed our private experience for its revenues that flow from telling and selling our fortunes to other businesses. In both cases, it took without asking. Page [Larry, Google co-founder] foresaw that surplus operations would move beyond the online milieu to the real world, where data on human experience would be free for the taking.
As it turns out his vision perfectly reflected the history of capitalism, marked by taking things that live outside the market sphere and declaring their new life as market commodities. We were caught off guard by surveillance capitalism because there was no way that we could have imagined its action, any more than the early peoples of the Caribbean could have foreseen the rivers of blood that would flow from their hospitality toward the sailors who appeared out of thin air waving the banner of the Spanish monarchs. Like the Caribbean people, we faced something truly unprecedented.
Once we searched Google, but now Google searches us. Once we thought of digital services as free, but now surveillance capitalists think of us as free. This duality set information technology apart from earlier generations of technology: information technology produces new knowledge territories by virtue of its informating capability, always turning the world into information. The result is that these new knowledge territories become the subject of political conflict. Now the same dilemmas of knowledge, authority and power have surged over the walls of our offices, shops and factories to flood each one of us… and our societies.
Surveillance capitalists were the first movers in this new world. They declared their right to know, to decide who knows, and to decide who decides. JN: So the big story is not really the technology per se but the fact that it has spawned a new variant of capitalism that is enabled by the technology? We have no formal control over these processes because we are not essential to the new market action. Instead we are exiles from our own behaviour, denied access to or control over knowledge derived from its dispossession by others for others. We are the native peoples now whose claims to self-determination have vanished from the maps of our own experience.
While it is impossible to imagine surveillance capitalism without the digital, it is easy to imagine the digital without surveillance capitalism. The point cannot be emphasised enough: surveillance capitalism is not technology. Digital technologies can take many forms and have many effects, depending upon the social and economic logics that bring them to life.
Surveillance capitalism relies on algorithms and sensors, machine intelligence and platforms, but it is not the same as any of those. SZ: Surveillance capitalism moves from a focus on individual users to a focus on populations, like cities, and eventually on society as a whole. Think of the capital that can be attracted to futures markets in which population predictions evolve to approximate certainty. This has been a learning curve for surveillance capitalists, driven by competition over prediction products.
First they learned that the more surplus the better the prediction, which led to economies of scale in supply efforts. Then they learned that the more varied the surplus the higher its predictive value. This new drive toward economies of scope sent them from the desktop to mobile, out into the world: your drive, run, shopping, search for a parking space, your blood and face, and always… location, location, location. The evolution did not stop there.
It is no longer enough to automate information flows about us; the goal now is to automate us. These processes are meticulously designed to produce ignorance by circumventing individual awareness and thus eliminate any possibility of self-determination. It has no foundation in democratic or moral legitimacy, as it usurps decision rights and erodes the processes of individual autonomy that are essential to the function of a democratic society.
The message here is simple: Once I was mine. Now I am theirs. SZ: During the past two decades surveillance capitalists have had a pretty free run, with hardly any interference from laws and regulations. Democracy has slept while surveillance capitalists amassed unprecedented concentrations of knowledge and power.
We enter the 21st century marked by this stark inequality in the division of learning: they know more about us than we know about ourselves or than we know about them. These new forms of social inequality are inherently antidemocratic. First, surveillance capitalists no longer rely on people as consumers. Instead, supply and demand orients the surveillance capitalist firm to businesses intent on anticipating the behaviour of populations, groups and individuals.
Second, by historical standards the large surveillance capitalists employ relatively few people compared with their unprecedented computational resources. General Motors employed more people during the height of the Great Depression than either Google or Facebook employs at their heights of market capitalisation. Finally, surveillance capitalism depends upon undermining individual self-determination, autonomy and decision rights for the sake of an unobstructed flow of behavioural data to feed markets that are about us but not for us.
This antidemocratic and anti-egalitarian juggernaut is best described as a market-driven coup from above: an overthrow of the people concealed as the technological Trojan horse of digital technology. On the strength of its annexation of human experience, this coup achieves exclusive concentrations of knowledge and power that sustain privileged influence over the division of learning in society. It is a form of tyranny that feeds on people but is not of the people.
JN: Our societies seem transfixed by all this: we are like rabbits paralysed in the headlights of an oncoming car. This does not mean, however, that we are foolish, lazy, or hapless. On the contrary, in my book I explore numerous reasons that explain how surveillance capitalists got away with creating the strategies that keep us paralysed. These include the historical, political and economic conditions that allowed them to succeed. Other significant reasons are the need for inclusion, identification with tech leaders and their projects, social persuasion dynamics, and a sense of inevitability, helplessness and resignation.