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For better or worse, online delivery companies are here to stay, so you should make it work for you. Better local tastes means more loyalty from your community, which means more regular customers, which means more revenue. But when was the last time you tried to read your menu from a phone? They say a picture paints a thousand words, and it sure will sell an expensive dish better than just a price tag. Chances are you probably know a few good chefs around town. Why not bring one in as part of your restaurant promotion?

And you could even swap chefs with another restaurant to create interest through cross-promotion, doubling your audience immediately. People love a bit of digital validation, so why not give it to them on Instagram, by making them famous for a day? Praise them for their fine choice in dining as well as their photography skills. That sort of engagement is super important when it comes to keeping your customers loyal.

Returning customers will always be your best customers, so by looking after them, you will see familiar faces filling tables consistently every night. The more Google can find your NAPs around the internet, the higher they will list you on their searches — that means more brand new customers for you. We live in odd times, where some people enjoy taking photos of their food — perhaps even more than eating it.

Find out how to use Instagram effectively for restaurant marketing here. This is free advertising from your customers themselves. There is no better advertising than word of mouth, which means new customers guaranteed. You can really get down to the nitty-gritty when it comes to targeting an audience. Are you looking for people who like Italian food, who live in Ann Arbor, Michigan, and are retired? Facebook has you covered. So upgrade your old-school punch card to something a little more , like a mobile solution such as CandyBar.

So you know those schools, sports teams and clubs you drive past every day? Post it all over your social media, and let people know trusted community sources are celebrating your business. Your community will want to know what all the fuss is about and this gives them another excuse to walk through your doors to find out.

Offer customers the chance to win a free meal for two if they drop their business card in the bowl. Pick your dish that has the highest gross profit. Those that are regulars will recruit their friends, attracting a whole new audience. Whether the theme is Christmas, Halloween or Movie Night, put all of your photos of the events on your social media for people to tag and share.

Well, at one end, you have Kim Kardashian with eleventy-billion Instagram followers. At the other end, you have regular, passionate people, with a dedicated following of just a few thousand people. Reach out to them, thank them for their interaction, and invite them for a full-service meal at no expense. In exchange, all you ask for is a post about their experience with you. When someone searches for something on Google, the first five results receive This one is all about becoming a part of the fabric of your community, and in turn, being the favored restaurant in your area.

Be honest now — how many little, but common complaints do you have in your operation that you just never get around to fixing? Did you know Google ranks you higher if you have more total reviews, even if some of them are bad reviews? Before you know it, your presence on Google and review sites will be boosted significantly.

Use bad reviews as a learning experience to create a better restaurant that keeps people coming back for more. Believe it or not, getting rid of dollar signs on your menu will increase your restaurant sales. For this same reason, you should spell out your prices with words instead of numbers.

This will stop people from scanning the menu for the cheapest dish. But if you really want your restaurant to be a household name, you need to dedicate a good portion of serving hours in front of your customers. Oh, and all of their friends will also see that they liked your post, giving you a whole heap of exposure.

So if someone does visit your website, Facebook can retarget that person afterward, and show them ads for your restaurant to keep you top of mind. And, the studies we conducted internally indicate that the most effective way to retarget is by calling your audience out specifically. Continual branding campaigns in newspapers can get expensive, so stick to offering compelling offers that will get people through your doors. Every community has special days in the calendar, such as town anniversaries, or celebrations for the local sports team. So go the extra mile for these days and theme your restaurant with decorations and special themed deals.

On the other hand, digital restaurant promotion is relatively inexpensive, supremely targeted, and totally measurable. Jump on the digital train to keep your marketing overheads low, and your return on investment high. Social media gives this restaurant promotion idea a way to tap your customers on the shoulder once or twice a week to remind them who you are. Just like marketers, journalists are always looking for a good story. Give your local newspaper or TV station a call and see what sort of stories they might be looking for.

You want to make sure that when you post for restaurant promotion, people will be around to read it. This will get people during their mid-week slump who might be looking for a pick me up with some delicious food after work. And just like that, you have a much better chance of them ordering a high-profit dish, all while speeding up table turnover. Rummage around your old menus and look for dishes that were popular back in the day. It might even be something super-retro like fondue. Then you can put a poll on social media and ask your customers to vote for their favorite dish from yesteryear.

What is it you do that no other restaurant can say they do? Put a little note in your menu saying that you often give out spot prizes for people who check in to your restaurant on social media. So perhaps a few times a week, randomly pick a customer who has checked in and surprise them at their table with free drinks, or a free dessert. Promote the event as a celebration of local cuisine, and get all of the retailers on your street involved. Hand out flyers, offer discounts and encourage people to come in and try a dish made by the people in their own community.

Every community has its heroes, so why not bring one onboard for your restaurant promotion? Bonus points if you can make it a fundraiser for a charity, to really make it about the community. In , people expect technology to make every aspect of their lives easier, and restaurant reservations are no different.

Make sure your menu is first and foremost as a clickable option on your website so that potential customers can get straight to the good stuff. This restaurant promotion is all about street appeal. The windows of your restaurant are the best on-street advertising you can have. Everyone is attracted to a busy restaurant, so make sure you put your first customers next to the window. That should be more than enough for them to walk through your doors.

For the price of an inexpensive Bluetooth speaker, you can get the curiosity of people from half a block away. Not only will you attract fans of your restaurant who are looking for an excuse to head out, but fans of the live band as well. Things like the paleo diet, low carb, and even plant-based burgers will be trends in , so keep on top of the game by staying up to date with food blogs. If they zig, you should zag, with a unique experience for your customers that reflects your community and the people in it.

Oh yes, even the material your menu is made from is important when it comes to restaurant promotion. But if you were a ribs restaurant, that might actually be a good idea. The details tell the story! You could use this as an opportunity to attract another customer. Yes, perhaps in their eyes the food was simple, but you aim to do wholesome, food for the soul. If you have one or two dishes that always score big with customers, have a staff member outside the restaurant offering bite-sized samples to passersby. Those smart people who make cell phones figured out how to tell where a person is when they search from something on their phone.

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So once a week, stop into a local business with a platter of some of your specialties. These days, there is a clear industry shift towards quality. You might remember when cronuts half donut, half croissant hit Instagram and became an obsession with many a sweet-toothed foodie.

Is there a dish you could create in-house that could really get people talking? Sit down with your chef and see what you can come up to make a splash on social media. Well why not offer exclusive deals to different groups of people? It could be just for retired people, Instagram followers, or local volunteers. Make your customers feel cared for in your restaurant promotions, and they will pay you back with full cash registers. Instead of just saying how much your steak fillet weighs, tell them how it will make them feel , after it melts in their mouth and leaves them feeling full, content and at peace with the world.

Talk to a local signwriter and see what they can come up with to reinvigorate your street frontage, and get a fresh batch of customers through your doors. It can be a great way to pair dishes with wines, and other components to complete a dining experience. Diners will scan through your menu in less than 2 minutes. We suggest starting by decluttering your menu, limiting it to 7 options per category, and adding images of only your most profitable dishes. The hardest part is getting started, so commit to one idea and get the ball rolling. Definitely going to try a viral strategy and to do some SEO for my restaurant.

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Planning a Career Change: How to Rethink Your Way to a Better Working Life - 6th Rev Upd edition

She charts the rise of the Extrovert Ideal throughout the twentieth century and explores how deeply it has come to permeate our culture. She also introduces us to successful introverts—from a witty, high-octane public speaker who recharges in solitude after his talks, to a record-breaking salesman who quietly taps into the power of questions. Anyone stuck in the rat-race of living paycheck to paycheck, enslaved by the house mortgage and bills, will appreciate this breath of fresh air. Learn about the methods that have created more than a few millionaires.

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From award-winning columnist and journalist Gillian Tett comes a brilliant examination of how our tendency to create functional departments—silos—hinders our work…and how some people and organizations can break those silos down to unleash innovation. At the turn of the century a small, humorous book on tactics was published. Timothy Gallwey.

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Internationally recognized leadership expert, speaker, and author John C. Maxwell has taken this million-seller and made it even better: Every Law of Leadership has been sharpened and updated Seventeen new leadership stories are included Two new Laws of Leadership are introduced New evaluation tool will reveal your leadership strengths-and weaknesses New application exercises in every chapter will help you grow Click to view on Amazon.

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